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    The Hunger Games - should you eat before you’re hungry in a race?

    'Eat before you're hungry' - why this outdated nutrition advice has passed its sell-by dateExecuting the perfect nutrition strategy on race day is at the heart of delivering your best performance, yet for many athletes the fear of hitting the wall, bonking or blowing up can still be so great they fall back into believing they [...]

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    Why you need less sports nutrition than you think

    How much sports nutrition do you need? The answer is less than you thinkIn the traditional world of sports nutrition, standard dogma can easily be summed up as 'more is better'. You have to take energy gels before you even start a race, and should train to maximise carb intake throughout. Plus you need a [...]

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    Rejecting middle age

    Rejecting middle age: hit peak fitness at any age with the right mindsetMiddle age comes with a bundle of seriously crappy stereotypes. We're supposed to become slower, fatter, creakier, sicker, more easily injured, less easily repaired, and worse, we're expected to do it all while listening to Radio Four and wearing comfortable slacks. Well scr*w that, [...]

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    Chrissie Wellington in Ironman Hall of Fame!

    Chrissie Wellington Ironman Hall of Fame: Brit legend joins Ironman greatsHoly smokes, we are stoked to announce four-time Ironman World Champ, living legend and 33Shake athlete Chrissie Wellington will be inducted into the Ironman Hall of Fame at the world championships in Kona this year.Never defeated over the Ironman distance, and usually beating most pro men [...]

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    Sports Recovery Drinks

    Sports recovery drinks for cyclists, runners and triathletes: all you ever wanted to knowAs with so much in the world of sports nutrition, there is a huge amount of bullspit and confusion out there on sports recovery drinks which is why we're here to set the record straight packing everything you ever needed to know [...]

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    Benefits of chia seeds for athletes

    Benefits of chia seeds for athletesNature is a bloody marvellous thing - take the humble little chia seed for example. This small, unremarkable-looking seed is an athletic powerhouse of near superhuman proportions packing multiple nutritional performance benefits into its unassuming grey shell. It’s hard to believe one simple food could do so much which is [...]

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    Grit for endurance: lessons from science, sport, Ranulph Fiennes and Will Smith

    Lessons in grit for enduranceAll endurance sports demand a lot physically, and they also demand just as much mentally. This mental side is where grit comes in, the ability to push on when the body says enough. At the heart of it, that grit is endurance sport in a nutshell. But how do you develop [...]

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    Natural sport supplements

    At 33Shake natural sport supplements are all we doWe made the finest natural sport supplements using the most powerful natural ingredients. No fillers, no additives, and no junk sugars, just 100% natural whole food goodness for massive performance and massive health. You can learn more about us here, and check out our groundbreaking products below.  [...]

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    Muscle mass loss over 40: true or false?

    Muscle mass loss over 40: true or false?There’s a popular notion in sports nutrition that muscle simply falls off our bodies as we age and turns to wobbly fat, starting as early as our 30s if you believe some sources and with the real tipping point happening beyond 40 years old. From here it is [...]

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    What's the best diet for endurance training?

    The best diet for endurance training is...Food is a big deal as an athlete because what you eat creates the platform all of your fitness is built on, rebuilds your body after your training's broken it down so you can become fitter, and fuels the engine throughout every effort, session and race. This sh*t matters, [...]

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