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    The Carnivore Diet: The Good, The Bad and The Ugly

    If you'd told me eight years ago I could boost performance, health metrics and shed fat by eating meat alone, I’d have bitten your arm off. After all, arms would be acceptable on this diet. Yes, the carnivore diet is a real thingEven so just the mention of it provokes strong reaction. Can it really [...]

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    The ins and outs of sex and sports performance

    Debate around sex and sports performance dates to seventh century Greece when athletes would abstain, believing it would increase aggression and energy. Fast forward to the 2016 Rio Olympics and 450,000 condoms were provided to athletes (42 each) so we have to ask - what is the best practice when it comes to bedroom performance [...]

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    Nutrient density and sports performance

    We talk a lot about nutrient density at 33 HQ because it’s at the heart of our mission - to deliver powerful, natural fuel that delivers upgraded performance. Nutrient dense foods are essential for this and are crucial for achieving race weight, nailing recovery and optimising performance. If you’re not fueling nutrient dense, you’re leaving [...]

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    Plant-based protein benefits - your questions answered

    We love it when a post triggers passion and comment - our piece on plant-based protein benefits over whey sparked a lot of debate! Here we answer your most frequently asked questions - can plant protein really be better than whey?FAQ 1: Doesn’t whey contain more protein than plant proteins?Actually, no. Calorie for calorie, many plant [...]

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    Whey protein v plant protein - which is best?

    The benefits of protein have been understood for ages but until recently meat and dairy were seen as the only sources. Now mounting evidence supports plant protein sources, and with significant health benefits for athletes. As plant protein's credibility mounts in elite sport, we explore the differences between whey protein and plant protein - which [...]

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    Weight loss for athletes

    Focusing on nutrition for performance, it’s easy to skip straight to protein, fats and carbs, but there's a bigger gain waiting for many - weight loss. Here we’re looking at weight loss for athletes, how to do it right and create sustainable changes that lastWeight loss for athletes: why botherThis one’s simple - the more [...]

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    Goal Setting - 7 ways to achieve big dreams

    Goal setting is fundamental to success and personal development. Without a goal, how do you know if you’re progressing towards your dreams? If you wake every morning with dreams you want to achieve this guide's for youWe all want to achieve, but how do we reach our dreams?What's your goal?To run an ultra marathon?To spend [...]

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    Endurance mindset: think big for huge results

    Endurance mindset: think big for huge resultsWhen you're looking for game-changing results in your performance, it pays to think big. Like really big. In fact, thinking huge is absolutely the key.Here's why.When you look at your race goals, it's natural to see where you're at and then look to extend the distance or speed a [...]

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    Running in winter - 11 schoolboy mistakes to avoid

    When it comes to running in winter it doesn’t take much to get you out the door – after all, you love what you do, but hold fire. As a coach, every year I see athletes make the same small errors. Get a leap on your winter running training by avoiding these 11 common mistakes1 [...]

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    Plant based diet for athletes

    Sports performance is fast waking up to the plant-based diet - the simple business of eating more plants and fewer animal products - and it can unlock major performance gainsIf you're wondering whether you should try a plant-based diet, how to go about it, and if it's even worth it this guide has you covered. Plants [...]

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