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    Freaks, hotpants and fitness v health

    Freaks, hotpants and fitness v healthThe Oxford English dictionary defines a freak as: a person regarded as strange because of their unusual appearance or behaviour. Mindful of this we’re going to wade into the great fitness v health debate with this opener:You, are a freak.The evidence, part one: unusual behaviourRunning marathons, racing triathlons, spending your [...]

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    Ueli Steck: life, death and doing what matters

    Ueli Steck: life, death and doing what mattersWe’re taking a diversion off the path of nutrition and training today to explore the power of adventure in life and the risks it comes with since reading with shock and sadness about the death of legendary climber Ueli Steck in an accident on Everest. Like so many we’d [...]

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    What Metallica can teach us about performance nutrition

    What Metallica can teach us about performance nutritionWhether you love heavy metal masters Metallica or would rather stick your head in a blender than listen to them, they are a font of nutritional inspiration. Despite packing booze, coke and heroin addictions into their rock and roll histories they plain straight nailed the core of performance [...]

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    Powerful natural sports nutrition from 33Shake

    Powerful natural sports nutrition from 33Shake: it's all we do, it's everything we're about As someone concerned about performance, smart food choices are everything so you can perform at your best when it matters. But sports nutrition products are loaded with the same cheap sugars, additives and artificial sweeteners as junk food and won't do your [...]

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    Performance v Health in Sports Nutrition

    Performance v Health in Sports Nutrition - the trade off you don't need to makeFor years it's been accepted that elite athletes ultimately aren't healthy due to the stress they place on their bodies maxing out peak performance year after year. They're fast, but that speed ultimately comes at a price. It's similarly been accepted that sports [...]

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    Sports drinks for endurance

    Sports drinks for endurance - why common sense beats scienceAt 33Shake we always advocate listening to your body when it comes to sorting your sports nutrition. Whether it's for hydration or fueling, our bodies will always let us know what's needed if we can tune into the messages they're sending. While a lot of science [...]

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    CCC race report, Ultra Trail du Mont Blanc

    CCC race report, Ultra Trail du Mont Blanc: a run around the CCC, UTMB courseA trip around the course at the CCC ultramarathon, the little brother of the behemoth that is the Ultra Trail du Mont Blanc (UTMB). The CCC covers the second half of the UTMB course from Courmayeur back to Chamonix and is [...]

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    How to burn fat for endurance

    How to burn fat for enduranceTeaching your body to burn fat is the foundation of endurance, but many traditional sports nutrition products can actively hinder this process. Here George Anderson of Intelligent Running and 33’s Warren explain how to maximise your fat burning results through smart training and smart eating.©33Shake, Fueling limitless performance since 2012 [...]

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    How to pack for an ultramarathon.

    How to eat (and pack) for an ultramarathon with the Jungle Ultra team and 33ShakeThis video courtesy of seasoned Jungle Ultra ace and 33Shake customer Archie Stewart along with race director Kris King absolutely nails every key element of packing and eating for a multi-day ultra.In a nutshell:1 Test in training2 Strip all unnecessary packaging3 [...]

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    Open water swim nutrition

    Open water swim nutrition: 33Shake athlete Luke Tyburski swims Gibraltar StraitIf you’re after the greatest open water swim nutrition, we have the perfect solution.It’s our Chia Energy Gels of course, as used by endurance legend Luke Tyburski when swimming 25km from Morocco to Spain across the Strait of Gibraltar recently. They gave him tons of [...]

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