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    Pro Cycling's Dirty Secret

    Cycling is great for the environment - pedal about your daily business and you can smugly slash carbon emissions at a pedal stroke. And the Tour de France is cycling in all its majesty, winding its way through some of Europe's most stunning natural landscapes. But, there is a big skeleton in pro cycling's cupboard...Plastic. Absolutely [...]

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    Endurance: How smiling improves exercise performance

    If we’re smiling when running it not only shows that we’re enjoying ourselves, it could also help us perform betterIn a recent post on training motivation, 33Shake co-founder Warren melded a quote from Irish endurance legend Gerry Duffy - “You don’t have to train, you get to train” - with the Latin phrase ‘memento mori’, which means [...]

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    Heartbeats per mile - a better fitness measure than heart rate?

    Endurance athletes are used to using heart rate per minute to monitor training, but new evidence suggests measuring heartbeats per mile could be even better…When you want to know how expensive your car will be to run, you ask about its miles per gallon, not its miles per minute, right? So why not take a [...]

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    Salbutamol, asthma and the Tour de France’s missing marginal gain

    When I was a kid no one knew what salbutamol was. Having been diagnosed as asthmatic aged four and given two inhalers - one of which was salbutamol - I got used to explaining to teachers exactly what I was puffing on in class, and why. Today, everyone knows what it is thanks to more [...]

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    Three signs you need to eat during exercise

    Standard fueling dogma for endurance sports says you must eat before you’re hungry otherwise the wheels will fall off and you’ll collapse in a sweaty, crying heap somewhere just shy of the halfway mark.This is excellent advice. If you are a sports nutrition company…Because when athletes follow this advice they consume a LOT more product [...]

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    The sugar tax: how a great idea went pear-shaped

    The sugar tax is one of the largest pieces of health legislation to hit the UK food industry and you would think that, as founder of a British, high-health, high-performance all-natural sports nutrition company, I would be over the moon about it...After all, the UK government has finally stepped in to curtail the endless shoving [...]

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    Why a strong core could be your weak link

    Endurance athletes are forever told that developing ‘strong core’ muscles will make them more robust, allowing them to train more consistently and produce better results. But today’s cautionary blog explains how that’s a bit of an oversimplification...First, the prologue. This blog is written from painful experience and is being typed at a standing desk with a large emerging [...]

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    Training motivation - you get to do this. PS: and you’re going to die

    “You don’t have to train, you get to train”. This is a genius line I heard from Irish endurance legend Gerry Duffy, a man who transformed his own life and fitness and went on to win the first ever Deca Ironman race.That’s ten Ironman triathons, consecutively, over ten days. When it comes to training motivation, goal setting [...]

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    Polarised training for endurance sport - should you try it?

    The 80/20 model of polarised training has long been flagged at the the the best method to improve as an endurance athlete. But what is it, how do you adopt it, and what are the most common mistakes?Research into optimal training for endurance has been taking place for over a century and has consistently shown [...]

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    The problem with sports nutrition science

    The problem with sports nutrition science is... most of it's cobblers. There's a lot of talk about science in sports nutrition and well aware that science sells, many companies find it cheaper and easier to create this science than to actually make better products Which is why the science they're very often using is rubbish. So rubbish, [...]

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