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    Mark cavendish training

    Fast descending with Mark Cavendish - in which 33Shake races Mark Cavendish down a mountainI’m sat alone on my bike on the edge of a Manx mountain facing down the barrel of a desolate strip of tarmac as the Irish sea twinkles on the horizon. With the breeze stirring the long grass the tranquility is [...]

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    L’Eroica Italy, riding an Italian masterpiece

    White roads, red wine - riding L'Eroica Italy perhaps the greatest day out on a bike there isFor what could just be the best day out on a road bike anywhere in the world try L'Eroica Italy. Every October this beautiful part of Tuscany turns into a cyclist's paradise thanks to this unique event – [...]

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    Food industry tricks

    Food industry tricks #1The food industry is hijacking your best intentions. 'Low fat' foods are packed with sugar, 'diet' products are loaded with low rent sweeteners, and 'gluten-free' often means 'even worse lab experiment than the regular gluten version'. Trouble is, this same industry that consistently prioritises profit and spin over quality product or [...]

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    33Shake Warren Pole

    33Shake transformed my performance first, then it transformed my life. This may sound like exaggeration, and as one of the company co-founders, it may also sound like shameless self-promotion, but bear with me because I think you'll like this. Some of you may also recognise yourselves in my former self.In 2011 I'd been a serial [...]

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    Triathlon kit for beginners

    You can spend a fortune on tri kit, but will it really make you faster? In the name of answering this thorny endurance performance dilemma, we hit the Blenheim tri course twice with the same age-grouper (33Shake co-founder Warren). The only difference? The budget for kit. The first race was a pure no-frills affair with [...]

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    Sports nutrition’s toxic twelve

    Sports nutrition's Toxic Twelve, part 1: 12 ingredients to run a mile fromYou’re in good shape, now you want to get into great shape. So you pick a serious target and draw up a serious plan. Serious plans always come with serious nutrition so you start researching which is where the problem begins because the [...]

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    Team 33Shake ultramarathon and long distance triathlon

    Team 33Shake ultramarathon and long distance triathlon, race calendarAt 33Shake we love a bit of competition - the longer and tougher the better. It was our own ultramarathon and long distance triathlon adventures that taught us sports nutrition, as it stood, was garbage. After yet another 'stomach shutdown' in yet another race we'd had enough [...]

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    Alpe d’Huez descent

    A 170bhp superbike against zero bhp pushbike down the Tour de France’s most famous mountain, Alpe d'Huez. Could this even be a contest? Two bikes, two riders, one very large mountain. The race is onIn the high mountains, having already performed superhuman feats of endurance climbing monstrous summits, Tour de France riders do not stop for [...]

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    Alpe d'Huez triathlon training tips

    When it comes to Alpe d'Huez triathlon training tips, climbing Alpe d’Huez itself is what draws competitors to this race and the biggest favour you can do yourself if you’re entering is to cycle there beforehand if you can. A weekend knocking off big climbs in the Alps in the months before the race is [...]

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    Alpe d'Huez triathlon kit list

    We're going to keep it simple for this Alpe d'Huez triathlon kit list because we know you're a smart bunch so will assume you can remember to pack your race duds, number belt, clean socks and so on. These are just the key differences in kit considerations for this race as opposed to a regular [...]

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