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    Why sugar free sports drinks suck

    Sugar free sports drinks suck (as do all low sugar, no sugar and reduced sugar products)This is because when the sugar is taken out, something else goes in otherwise the product in question will taste like cr*p. And the thing that goes in is always a lab-produced sweetener that's about as good for you as [...]

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    Best marathon fueling strategy

    What's the best marathon fueling strategy to battle a sensitive stomach?Great question this one, and one we hear a lot at 33Shake so here’s a simple overview of what the best marathon fueling strategy looks like and how you can avoid stomach issues on your long runs or other longer training sessions.There are three key [...]

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    Science in sports nutrition: do we need it?

    It's long been an accepted fact that science in sports nutrition is essential. But like most accepted facts, this one's overdue a major rethinkScience has done some awesome stuff. It's put a man on the moon, mapped the human genome, banished a slew of now everyday diseases that used to kill in their thousands, and [...]

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    What is the best race day breakfast?

    Marathon runners, triathletes, cyclists - your quest for the best race day breakfast ends here!We get it. Race day is a big deal and it's a day when details matter big time. On race day you need your sh*t very much together so you can focus every piece of your energy on executing your race [...]

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    The Hunger Games - should you eat before you’re hungry in a race?

    'Eat before you're hungry' - why this outdated nutrition advice has passed its sell-by dateExecuting the perfect nutrition strategy on race day is at the heart of delivering your best performance, yet for many athletes the fear of hitting the wall, bonking or blowing up can still be so great they fall back into believing they [...]

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    Why you need less sports nutrition than you think

    How much sports nutrition do you need? The answer is less than you thinkIn the traditional world of sports nutrition, standard dogma can easily be summed up as 'more is better'. You have to take energy gels before you even start a race, and should train to maximise carb intake throughout. Plus you need a [...]

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    Rejecting middle age

    Rejecting middle age: hit peak fitness at any age with the right mindsetMiddle age comes with a bundle of seriously crappy stereotypes. We're supposed to become slower, fatter, creakier, sicker, more easily injured, less easily repaired, and worse, we're expected to do it all while listening to Radio Four and wearing comfortable slacks. Well scr*w that, [...]

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    Chrissie Wellington in Ironman Hall of Fame!

    Chrissie Wellington Ironman Hall of Fame: Brit legend joins Ironman greatsHoly smokes, we are stoked to announce four-time Ironman World Champ, living legend and 33Shake athlete Chrissie Wellington will be inducted into the Ironman Hall of Fame at the world championships in Kona this year.Never defeated over the Ironman distance, and usually beating most pro men [...]

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    Sports Recovery Drinks

    Sports recovery drinks for cyclists, runners and triathletes: all you ever wanted to knowAs with so much in the world of sports nutrition, there is a huge amount of bullspit and confusion out there on sports recovery drinks which is why we're here to set the record straight packing everything you ever needed to know [...]

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    Benefits of chia seeds for athletes

    Benefits of chia seeds for athletesNature is a bloody marvellous thing - take the humble little chia seed for example. This small, unremarkable-looking seed is an athletic powerhouse of near superhuman proportions packing multiple nutritional performance benefits into its unassuming grey shell. It’s hard to believe one simple food could do so much which is [...]

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