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    Robbie Simpson runner

    Young, fast and fearlessA prodigious young running talent with disarming modesty that belies his fearsome competitive streak, at just 22 Robbie Simpson is already making a serious mark on the international mountain running scene where he's represented Scotland and GB since he was 15. With a passion for the mountains and a monstrous turn of [...]

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    Acesulfame k

    While talking endurance nutrition with run coach and sage-like blogger George Anderson for a video we made exposing maltodextrin as the nasty piece of work it really is (you can see that one here), acesulfame K popped up.It was in the ingredients list on the back of an SIS gel 33's Warren was using as [...]

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    Chia Energy Gel review Metro newspaper

    Just one day old and our brand new chia energy gel is already making the news. Frankly we are well chuffed to see it in print in none other than Metro newspaper, playing a major role in fueling for some serious endurance cycling during the 2013 Deloitte Ride Across Britain, the 900-mile epic that hammers [...]

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    33Shake Chia Energy Gel UK launch

    Our Chia Energy Gel is here! After months and months of testing, trialing, recipe finessing and sheer bloody hard graft, we at 33Shake are utterly stoked to release our brand new Chia Energy Gel.Packing a mighty punch from whole, unprocessed chia seeds for clean-burning, sustained energy this gel is like nothing you've ever tried before. [...]

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    Rich Roll diet

    Rich Rollis in seriously good shape and knows more than a thing or two about natural endurance nutrition.Once a top gun US college swimmer who stood on the brink of Olympic glory, he rapidly sunk into a high-pressure job, middle aged spread and a massive alcohol problem. Aged 39, bloated and out of breath climbing [...]

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    Cycle Bealach na Ba - Britain's toughest bike climb

    In which we cycle Bealach na Ba, Britain's toughest bike climb and live to tell the taleWith more cyclists than ever succumbing to the mythical pull of the Tour de France’s big climbs it can be too easy to overlook those closer to home. Deciding this wasn't on, at 33Shake we went on a search [...]

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    33Shake review, Runner's World magazine

    33Shake review, Runner's World magazineIt's a 33Shake review triple whammy here from Runner's World magazine. The Runner's World team there are a smart bunch when it comes to what works for real running performance and we are stoked to have made their hallowed pages several times recently. Here's what they had to say:Review 1: the [...]

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    Best protein for endurance athletes

    You can't talk endurance nutrition without the P-word coming up. Yes, we're talking protein. Hot on the heels of crappy processed carbs, it's the next favourite ingredient on traditional sports nutrition's ingredient list of doom and it's ruining athletes' performances everywhere.This isn't to say we don't need protein to perform, that would be equally nuts. [...]

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    Protein for endurance

    A deep dive on protein and athletes: best sources, when to take it, how often and much moreAfter our recent post about why protein shakes suck, we had so many great questions about whether protein powders were necessary, which were best, if real food could be a viable substitute for athletes and whether concepts like [...]

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    Sprint training for endurance athletes

    Sprint training for endurance athletesIn our wild world of endurance we can all be guilty of slipping into bad habits and a really common one is too much endurance in our training and not enough variety. Weird as it sounds, we can easily find ourselves in a spot where a few hours on the bike [...]

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