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    The sugar tax: how a great idea went pear-shaped

    The sugar tax is one of the largest pieces of health legislation to hit the UK food industry and you would think that, as founder of a British, high-health, high-performance all-natural sports nutrition company, I would be over the moon about it...After all, the UK government has finally stepped in to curtail the endless shoving [...]

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    Why a strong core could be your weak link

    Endurance athletes are forever told that developing ‘strong core’ muscles will make them more robust, allowing them to train more consistently and produce better results. But today’s cautionary blog explains how that’s a bit of an oversimplification...First, the prologue. This blog is written from painful experience and is being typed at a standing desk with a large emerging [...]

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    Training motivation - you get to do this. PS: and you’re going to die

    “You don’t have to train, you get to train”. This is a genius line I heard from Irish endurance legend Gerry Duffy, a man who transformed his own life and fitness and went on to win the first ever Deca Ironman race.That’s ten Ironman triathons, consecutively, over ten days. When it comes to training motivation, goal setting [...]

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    Polarised training for endurance sport - should you try it?

    The 80/20 model of polarised training has long been flagged at the the the best method to improve as an endurance athlete. But what is it, how do you adopt it, and what are the most common mistakes?Research into optimal training for endurance has been taking place for over a century and has consistently shown [...]

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    The problem with sports nutrition science

    The problem with sports nutrition science is... most of it's cobblers. There's a lot of talk about science in sports nutrition and well aware that science sells, many companies find it cheaper and easier to create this science than to actually make better products Which is why the science they're very often using is rubbish. So rubbish, [...]

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    Should you use caffeine gels for endurance sport?

    When nearing the business end of your race with fatigue setting in, gulping down an energy gel might be an appealing prospect. But would it improve your performance if it’s a caffeine gel?Most of us love a coffee. It’s thought up to 90% of Americans make it part of their daily routine and when it [...]

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    Why Ironman is all about the bike

    If you’re considering long distance triathlon, there are many things to think about but the one too many overlook is the need to really love the Ironman bike… The dream of high-fiving your way down the finish chute and hearing the immortal words 'YOU ARE AN IRONMAN' bellowed over the microphone is shared by a lot [...]

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    Diet and mental health - the food mood connection

    Neuroscience may be in its infancy, but an increasing body of research suggests a link between diet and mental health. Plus there’s our own experience… I was going to start this blog with something along the lines of, ‘To celebrate Mental Health Awareness week…’ But then caught myself. Do we really ‘celebrate’ such events? It seems [...]

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    Calories in v calories out - the equation that never balances

    How much should I eat during a marathon? How many calories will I burn in an Ironman? How much food do I need for my long ride? These are the most common questions in endurance nutrition but they all hide one big trap - the calories burned v calories consumed equation will never balanceAs long [...]

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    Why 99% of runners underperform and how to join the 1% who get it right. Perfect marathon pacing is everything

    In this year’s London Marathon, only a handful of runners raced to anything like their potential because their marathon pacing was off. And it can’t all be blamed on the hot weather… The first few yards of a marathon are pumped with adrenaline, nervous energy and fully-loaded fuel stores. And they can destroy a race that [...]

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