Close
  • Shop
  •  Loading... Please wait...
    SAVE 10% ON YOUR FIRST ORDER WITH CODE 'FUEL33' – SHOP NOW >>

    BLOG

    Why do we hit the wall?

    ’Hitting the wall’ has been considered a rite of passage for distance runners, triathletes and cyclists for years, but the reality is it’s not necessary to experience it at all…The wall. No need to hit it, jump it, climb it or bust through it. Dial your nutrition and strength and you can simply avoid it altogetherHaving coached [...]

    Read More »


    Ultramarathon nutrition - what does an elite ultramarathon runner eat?

    Damian Hall’s an elite ultramarathon runner with multiple Ultra-Trail World Tour top 10s under his belt - we caught up with him to find out precisely how he fuels for success at the highest level Damian in action at the Scafell Sky Race (photo credit Guillem Casanova/Scafell Sky Race)How important is nutrition to your training and why?“Ultramarathon running is often [...]

    Read More »


    Can you train like a pro AND keep your job?

    In her last year before turning pro, 4 x World Ironman Champ Chrissie Wellington trained 28-hours a week while while holding down a full-time job. Multiple world champions aren’t just born, they’re hewn from granite. Alongside her example our excuses about work, family, and how we’d love to see what we were really capable of if [...]

    Read More »


    How to crush early morning training

    Motivation’s always sky-high the night before a big session but what do you do when you wake up and it’s vanished? These surefire tips guarantee you’ll not only smash that session, but that you’ll love it tooWe’ve all been there. Pumped and ready the night before, excited at the prospect of some tough and testing training [...]

    Read More »


    What is the best race day breakfast?

    Marathon runners, triathletes, cyclists - your quest for the best race day breakfast ends hereRace day is a big deal, a day when small details matter big time, and a day when you need your sh*t very much together so you can focus every piece of your energy on executing your race plan with zero distractions. This [...]

    Read More »


    Shocking - the athletic benefits of earthing

    Okay folks, brace yourselves - today we’re going full woo-woo weirdness because this post is all about ‘energy in the earth’, the ‘charge’ in your body and how taking your shoes and socks off is going to save the world. Assuming you haven’t already thrown your phone out of the window in disgust having concluded [...]

    Read More »


    Don’t believe the hype - sports nutrition and the media meltdown

    A writer for a well-known lifestyle magazine recently contacted me for nutritional input on an ultrarunning feature, so I tackled a lengthy interview and the writer went to work. On reading the finished piece however the magazine editors killed it for being ‘off-brand’, which is usually media speak for ‘upsetting to our advertisers’. It’s not the [...]

    Read More »


    How to cycle faster downhill

    For cycling success no stone is left unturned. Diet is optimised, training is blitzed and kit fettled. Yet technique for cycling faster downhill and in corners is often overlooked. With a world of free speed on offer and all for no extra physical effort you can easily harness the twin powers of momentum and gravity [...]

    Read More »


    Why are all these athletes puking the same colour?

    Time for some sports nutrition fun as we ponder the biggest questions in endurance sport, including just why this random selection of endurance athletes are all sharing a frighteningly similar colour of vomit…A quick warning before we proceed. This piece contains graphic images, and is best not read while eating.Below you’ll see a variety of [...]

    Read More »


    Eating cr*p - why professional athletes have terrible nutrition

    You would imagine any athlete at the top of their game, particularly in endurance sports, would have everything spot on. Training, rest, kit, mindset and of course, nutrition. We've heard so much about 'marginal gains' in today's sports arena it seems impossible to believe elite athletes and teams would leave any stone unturned in the [...]

    Read More »


    Sports Nutrition is dead. This is performance fuel, Learn More >